Ebola was on a pandemic spread on those days! University of Southern California saw the need of publishing an awareness, explaining the various aspects about the virus. The seriousness of the topic demanded a sober and sophisticated representation.
The raw hand-made paper texture was instrumental to give a typical rough feel as a virus is no less a cause of any irritation. The graphical treatment, as a whole, is to curate an inviting and unique sense out of the infographic.